If you know little about football analytics, I can safely assume that you have heard of expected goals (xG). For those who don’t know, xG is a metric showing the probability of a shot to be successful with the information we have, such as position, body part, and defender positions.1 Another of such metrics is expected assists (xA) which can measure the probability that a pass leads to a goal.
Robert Cialdini mentions scarcity as one of the 6 principles of persuasion. The nature of seeking something of great interest is embedded inside all of us. Our first reaction when we see other people do something is to follow them. Even though it does not make too much sense, we follow the herd even in a competitive game, like Fantasy Premier League. Last week’s (GW11) unfortunate gold rush to Jota proved that we fear being left out.